Jazz Guide FAQs

Jazz Guide Advert

Jazz Guide - FAQ’s....
All you need to know about our services and operation, based on actual questions/enquiries received.
We get lots of calls asking about our goods and services, especially our website policy, so we have decided to try to explain exactly what we are about in the form of Customer FAQ’s

What FREE services we actually offer our advertisers?

FREE artwork service;
FREE diary space for all monthly gigs;
FREE copies of Jazz Guide to distribute;
FREE Website coverage (see below)...
plus - honesty, integrity and a hard working ethic.

What is our aim? We have always strived to maintain affordable and consistent advertising and promotion. Our main aim is to build trust with our advertisers. In return, we simply ask for loyalty. Our guarantee is to work hard to put YOU in the spotlight.  We appreciate we cannot force folk through your doors, but we will do our level best to ensure your events receive plenty of attention out there. Bottom Line - put your trust in us and we promise to do our utmost to maximise your coverage and promotion.

Are we forward - looking? We are always looking to improve our lines of communication and promotion. We are constantly working to attract new advertisers and subscribers to join us, as well as looking for additional ways to grab attention.

What is The Jazz Guide? The monthly magazine is a full colour production, typically around 40+ pages - A5. It contains hundreds of live jazz gigs each month, along with Jazz Breaks, Festivals, Cruises, Bands/Artists and more. The gigs shown on the website are only a fraction of those listed in the Jazz Guide magazine. This is because not everybody that advertises in the magazine reaches the £40 per month advertising threshold and so their events do not get posted online as well as in the Jazz Guide.

What are the Jazz Guide objectives? We have worked long and hard to improve the appearance of the magazine, along with our administration, distribution and communication procedures.  We hope regular customers will testify that these improvements have not been achieved by raising costs - it is almost a labour of love.

Why did the website come to the party? We started our new website in a very conscious effort to objectively bring together the diverse genre of Jazz and to encourage all out there to enjoy a ‘live and alive’ experience. We like to label our website as a FREE service, which, basically, it is. Prices were not raised to pay for the website facility - those costs were absorbed by Jazz Guide, along with the operating and upkeep costs.

How do advertisers qualify for the website coverage? All we ask is that advertisers spend a minimum of £40 per month with us (the cost of a 68x62mm advert).  To those out there who have tried and trusted us to provide value for money additional coverage of their goods and services, we sincerely hope they are seeing a return for their loyalty to Jazz Guide. Our analytical statistics tell us the website is rapidly growing in terms of users and pageviews. It’s fast approaching a quarter of a million pageviews since the launch of the new website in April 2016 and is currently enjoying around 12,000 pageviews per month.  Something else we are encouraged by is the fact that over 70% of these views come from a new public. Website coverage includes - Entries under Live Jazz/Live Gigs tab;  Entries under Venue or Band/Artist tab. In addition, we also have the facility to carry Direct Booking Links, News items, Newsflashes, Social Media Posts and Slideshows - these are at the discretion of Jazz Guide and often, but not always, relative to monthly advertising spend.

What if I decide to advertise for only the one month - for example, I have a time-specific event to advertise?  So - if you wish to advertise in the current issue of Jazz Guide and send in your material for the deadline date, usually around the 10th of the previous month, your details will get loaded on pretty swiftly and will remain online until the end of the issue date - e.g. if your advert goes into the May issue, it will be loaded on in April and stay online until the end of May. Another point worth consideration is that Jazz Guides go out in the middle of the month, thus extending promotion of your event or services.  Your entries will remain online for as long as you maintain the £40 per month advertising spend.

Will prices ever rise? The honest answer to this question must be “never say never”, but rest assured, price rises will only be applied when absolutely necessary. We have maintained our current prices for some time now through increased efficiency and productivity and will continue to follow this policy. We are totally aware of how tough it is out there.

What does the pageview count include?  This includes only the hits on advertiser pages. It does not include Social Media (Facebook/Twitter) hits, nor Jazz Media hits, which we class as entertainment/awareness/bonus material. These hits are quite substantial, but, we feel, are not always directly linked to advertised events.  Social media techies out there may have noticed that we do not participate in the way of replies to Facebook and Twitter hits -  we simply do not have the time, nor person power to respond right now. We are well aware of the potential, so it may be something we'll get around to in the future.  In addition, we do not participate in 'boosting' methods to inflate our figures.

If you have any other questions, please contact us.

This entry was posted in Jazz Festival News and posted on January 27, 2018

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